Keywords

Good keywords are important to make a website/webpage, Search Engine friendly. A large range of keywords should not be incorporated in the pages. So it is essential to carefully select the top 10-15 keywords, which can depict the main purpose of your website. Other competitive keywords can also be used later, if the ones you selected initially do not make any remarkable benefits.

Content

Many search engines go to the main body of the page and identify keywords and phrases that are used within the text. Keywords should be relevant to the purpose of the page. The keywords need to be prominent within the text body, i.e. they appear near the beginning of the page, they are defined using the ‘heading' tag, they are typeface in bold, or they are used as hyperlinks.

Page Title

Page Title is one of the most important parts of a page. So it should carry the central idea of the page and essentially the most critical keyword for the page should be incorporated.

Page title should not be very long. Ideally it should be more than 10-12 words

Page Description

Page Description is the text found under the META Description tag. It helps website to come at good rank in Search Engine and displays to users in the search results. Page Description should have good keywords and phrases in it. Make sure that it is not more than 20-25 words.

Graphics

 
Web page should not have images, more than necessary. Web page with heavy graphics may get left out by the Search engines. As a general rule it is best to use a 70% text and 30% images.

Site Map

A Site Map helps search engines to locate all important pages on the website.

Navigation Links

 
HTML based linking helps Search Engine bots to easily index all the linked pages easily.

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