|
There are these millions of websites on
Internet. Now, when we type in a word/phrase in the search engine and
seek results, it is the Search Engine's function to get us links to the
most relevant websites for the Search criterion punched in. Now, for
Search Engines to decide on the order of these results, they have their
own criterion for qualifying different websites for position at which
they get displayed in the Results. These criterions include many
parameters and complex algorithms churning out the results after
applying all the defined parameters.
Some of the parameters are as follows:
Frequency at which the key phrase appears in the content, how the key
phrase is placed in the content i.e.. whether it is in a title, or in
other meta tags or in a heading or in the content, how many other
websites are providing link to the site on which the key word is found
and whether those links also carry the relevant word/phrase or not.
These are some of the criterions and their are many more writing and
explaining them will result in wring a book on SEO!
To make your website confirm to the Search
and display criterions of Search Engines is called SEO and that is what
good SEO companies do in a logical and ethical fashion.
Some SEO techniques are applied on the website and are known as On Page
SEO other that are done on other websites/portals/directories on
internet for promoting the website for the defined set of words/phrases
are called
| 
